I was recently discussing the benefits of social media with a chiropractor who wanted to leverage the power of the internet to grow his business. I mentioned Twitter, Facebook, and other outlets that allow chiropractors to find new patients and strengthen the relationships with existing ones.
Another good social media outlet that you can take advantage of is YouTube. Perhaps you've heard of it. Setting up one's own channel on YouTube is quite easy (just enter your username and password), and from there, a chiropractor can provide a virtual tour of their office by uploading their videos.
Now that part may sound intimidating to an inductee into social media, but this too is quite simple. All you need to do is to get a digital camcorder, such as the Flip Mino Camcorder
, and you're set. The benefit of the Flip line of video camcorders is that they're cheap ($130 and up) and are built with YouTube users in mind. Just plug your camera into your pc, and in a few steps, your video is uploaded to YouTube!
The next thing you know, your users are touring your facility and seeing your CA without even entering your building. Just link to these videos from your website. Great stuff!